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Fancy colors

Only one in 10,000 diamonds has a natural color. Such a diamond is also called 'fancy' color diamond named. The intensity of the color of the diamond is especially important. Criteria that apply to the purchase of a white or colorless diamond, such as cut and clarity, are much less important when purchasing a colored diamond.

The information below will help you understand colored diamonds and choose the right one. Of course, your personal taste preference also plays a role.



Color intensity, the depth or richness of the color, is the most important consideration when purchasing a colored diamond. The more intense the color, the rarer and more valuable the diamond is.

Colored diamonds are graded by increasing color intensity of Faint, Very Light, Light, Fancy Light, Fancy, Fancy Intense, Fancy Vivid, Fancy Dark and Fancy Deep.


After color gradation, carat weight has the most influence on the price of a colored diamond. When diamonds are dug, large gems are much less common than small ones. That makes large diamonds more valuable. Therefore, the price for a colored diamond increases exponentially with carat weight.


Due to the nature of colored diamonds, clarity is much less important in a colored diamond than in its colorless counterpart. This is because 'inclusions' are masked by the color of the diamond.

Grinding shape

Colored diamonds are mainly cut to emphasize their colour. This is in contrast to colorless diamonds, which are cut to maximize their fire or life, which in some cases detracts from the natural color of a colored diamond. Although colored diamonds also add sparkle, color remains the most important quality when cutting.


While cut quality reflects light reflection, proportions and finish, shape refers to the overall outline of the diamond when viewed from above (e.g. round, princess or marquise). Many colored diamonds are cut into non-traditional shapes to promote their natural color. Due to the rarity of colored diamonds, specific shapes in specific colors are not always available. If you are looking for a specific colored diamond, please let us know so that we can search with you.


All colored diamonds in our collection have also been independently examined and assessed by the FAMILY or the HRD, the highest institutions in the diamond industry. Each diamond is provided with an identification as a colored diamond and an originality report. This report lists the properties of the diamond, including color gradation and origin.

Setting colored diamonds

When choosing a setting for a colored diamond, it is best to choose a material that enhances the natural color of your diamond. For example: yellow diamonds look nice in yellow gold, while pink diamonds look better in red gold. If you have any questions about colored diamonds and matching settings, don't hesitate to ask contact contact us for more information. We are happy to look at the possibilities together with you.